It’s time to take back your Main Street. Time to fight to restore it. Time to fight for its safe return. I know Main Street hasn’t been stolen, it hasn’t been whisked away in the middle of the night....

Carl Bingham never deployed overseas with his Tank unit. Most likely, because it was too close to the end of the war, but possibly because he was more valuable developing tests that certified the mental state of army personnel....

This is the second of a series of photo essays exploring America’s growth and investment efforts of the past. We’re surveying the Library of Congress archive of John Margolis’ images taken of “roadside places” in the US around 40...

A majority of my work is interviewing people in a community and turning their stories into social media content in the form of photo essays, videos, and podcasts.Yesterday, I interviewed six people in the City of Saginaw, Michigan. Dawn...

It’s the season of giving so why not do something that gives back to your community every day.    Even the smallest daily actions when added up can make a huge difference in your neighborhood and town. It’s easy, you’ll...

By John Paget & Chris Elisara, Founders of First+Main Films Let’s remember something: branding started with cows. Advertising gurus adapted the practice to brand products, and then to brand the makers of products. And now we’re told that branding...

When a dam broke and flooded my town, I was out the door to volunteer at a shelter. My volunteering led to being on calls talking about federal disaster declarations and strategizing how to help my community recover.  On...

Branding isn’t marketing When most people hear “branding” what they actually are picturing is marketing. There’s a big difference and this is where communities often go wrong. When branding is approached simply as marketing, it can and should get...