Jaime J Izurieta

Jaime is the founder of Storefront Mastery, a creative agency that guides communities to heal through the beauty of storefronts and the small businesses behind them.

Designed To Fail

Designed To Fail

My town has responded gracefully to vacancies on Main Street. The local BID, an artists’ collective led by a local gallery owner and downtown property owners have filled most vacant storefronts with art. Walking down Bloomfield Ave. in...

Cupid Likes it Small

Cupid Likes it Small

Cupid likes it small The Place de la Concorde in Paris is around 19 acres in size. It has a stone obelisk in its center that is over 3000 years old. It was a gift from the Egyptians...

The Privilege of Shopping Local

The Privilege of Shopping Local

My dog needs a new collar. Last weekend, I decided to get him a new one, and I decided to do it locally. There are two independent pet shops within walking distance. Both shops are amazing, with loving...

A City Is Not A Platoon

A City Is Not A Platoon

Carl Bingham never deployed overseas with his Tank unit. Most likely, because it was too close to the end of the war, but possibly because he was more valuable developing tests that certified the mental state of army...

Free Stuff and Finding a Way to Connect

Free Stuff and Finding a Way to Connect

My neighborhood coffee shop owner was born in Atlanta but his family is Colombian. He would travel every summer to their place in the coffee growing region. His grandfather introduced him to coffee and his cousins taught him...

The Stages of Small Business Grief

The Stages of Small Business Grief

I woke up my family with the sound of a sledgehammer one August morning. A seven-month adventure to build what would become our family business storefront began with a bang. They had forgotten that the transformation of their...

30 Things Place Has Taught Me

30 Things Place Has Taught Me

There are many lessons we learn in school and work. Some are harder than others and most will make us better professionals. But Places teach us all the skills we need to change the world. This is just...

Beauty Heals

Beauty Heals

We have purposely rejected beauty. In favor of function, in favor of technology, in favor of politics and in favor of fear. Sadly, we have renounced having good cities in order to have safe, efficient cities.