Jaime J Izurieta

Jaime is the founder of Storefront Mastery, a creative agency that guides communities to heal through the beauty of storefronts and the small businesses behind them.

The Stages of Small Business Grief

The Stages of Small Business Grief

I woke up my family with the sound of a sledgehammer one August morning. A seven-month adventure to build what would become our family business storefront began with a bang. They had forgotten that the transformation of their...

30 Things Place Has Taught Me

30 Things Place Has Taught Me

There are many lessons we learn in school and work. Some are harder than others and most will make us better professionals. But Places teach us all the skills we need to change the world. This is just...

Beauty Heals

Beauty Heals

We have purposely rejected beauty. In favor of function, in favor of technology, in favor of politics and in favor of fear. Sadly, we have renounced having good cities in order to have safe, efficient cities.